This Diploma is designed to give an overall understanding of developing a successful advertising campaign. It gives an insight of creativity, management & media planning of advertisements in different media and related consumer behavioral patterns. The course also includes management of client handling. It requires an analytical and focused mind. On the creative side an original but disciplined mind in media planning. Precision in negotiating skills. After completing this course, students will gain a thorough knowledge to contribute in creativity as well as planning effective advertising campaigns.

 

FOR WHOM

Employees in media stations, Advertising agencies & Production houses, who are interested & need to develop their career in advertising, management students who need to be professionals in media management.

COURSE STRUCTURE

  • Introduction to Sri Lanka Media Market
  • Principles in Marketing
  • Principles in Advertising
  • Creativity in Advertising – TV, Radio, Print & Out Door
  • Advertising Planning & Scheduling – Electronic & Print Media
  • Research Evaluation on effectiveness of Advertising
  • Out Door Advertising Campaign Handling
  • Trend & Future of Advertising

 

 

DURATION  

6 Months

 
 
 

MEDIUM : Sinhala (case studies / presentation will be done English where necessary.

 

LECTURER

  • Kapila kumara kalinga
  • Dilith Jajaweera
  • Rohan Piyadasa
  • Kapila Widanagamage
  • Asanga Jayasooriya
  • Harith Gunawardhane
  • Preethi Kangarathna
  • Dileepa Abeysekera

COURSE FEES : Rs. 20,000.00

Method of payments

  • Rs. 2,000/= : Registration
  • Rs. 8,000/= : First Day
  • Rs. 5,000/= : First Day of 3 rd Month
  • Rs. 5,000/= : First Day of 4 th Month

Pay At Peoples Bank At Thibirigasyaya Branch

Account No : 086-1001-43251566

 
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