DIPLOMA IN MEDIA MARKETING

 

 

This Diploma is designed to give overall understanding of the current trends in the field of Media Management & Marketing in the highly challenging and competitive environment. Also it contains practical applications in the field of marketing communication via advertising & publicity. After completing this course, students will gain an insight of work in an advertising agency, media channels and how to be successful in the diversified market. The course contents are in the field of management, media marketing & communication and it provide an opportunity for further studies in any of the area in the selected segment

 

ENTRY REQUIREMENT  

Minimum 6 passes in G. C. E. (O / L) with 6 months experience, in a media institute production house or an advertising agency OrMinimum 3 passes in G. C. E. (A / L)

COURSE STRUCTURE

  • Management & Marketing in the 21 st Century
  • Integrated Marketing Communications ( IMC)
  • Brand Management
  • Evolution of Media Market in Sri Lanka
  • Advertising Agency – Client – Media Relationship
  • Media Planning & Scheduling
  • Advertising Research
  • Event Management & public Relations
  • It for Media Marketing
  • Stimulation Game presentation
 

FOR WHOM

Who wants to develop their career in media A/L students who seek jobs in media industry

DURATION

6 Months

RESOURCE PERSONNEL

  • Asanga Jayasooriya
  • Bandara Wanninayaka
  • Maxwell Ranasinghe
  • Upali Arambewela
  • Lalith sumanasiri
  • Nisha Karunarathne
  • Nimal Laksepathiarachchi
 
 

MEDIUM : Sinhala and English

 
 

COURSE FEES : Rs. 20,000.00 + VAT

Method of payments

  • Rs. 1,000/= + Vat : Registration
  • Rs. 9,000/= + Vat : First Day
  • Rs. 5,000/= + Vat : First Day of 3 rd Month
  • Rs. 5,000/= + Vat : First Day of 4 th Month

COURSE DIRECTOR : Nisha karunaratna