The Diploma is designed to provide an overall understanding in the fields of Media Marketing & Management in a highly challenging and competitive environment. It contains practical session of Media Management, Creating Media planning, Media Marketing, Production planning and technology of media.

Upon completion of the diploma, you will have an insight of work in an advertising agency & media channels and will know how to be successful in the present competitive market.

 

ENTRY REQUIREMENT

Minimum 6 passes in G. C. E. (O / L) with 6 months experience, in a media institute production house or an advertising agency

Or Minimum 3 passes in G. C. E. (A / L) Classes will be conducted in Sinhala medium.

COURSE STRUCTURE

  • Principle of Marketing & Management
  • Integrated Marketing Communications ( IMC)
  • Evolution of Media Market in Sri Lanka
  • Ad agency – Client – Media relationship
  • Media Planning & Scheduling
  • Event Management & public Relations
  • Marketing & Management in the 1 st Century
  • Production Planning
  • Brand Management
  • Consumer behavior
  • Media law & ethics
  • It for Media Marketing
  • Advertising Research & evoluation

 
 

DURATION

6 Months  

 
 

TO WHOM

Employees in Media Stations, Advertising Agencies & production houses, who are interested & need to develop their career in media management, Management students who need to be professionals in media management

MEDIUM : Sinhala

 

LECTURES  

  • Upali Arabewela
  • Lalith Sumanasiri
  • Harit Gunawardhane
  • Wimalarathne Adhikari
  • Kulasiri Kariyawasm
  • Asanga Jayasooriya

 

 

COURSE FEES : Rs. 20,000.00

Method of payments

  • Rs. 2,000/= : Registration
  • Rs. 8,000/= : First Day
  • Rs. 5,000/= : First Day of 3 rd Month
  • Rs. 5,000/= : First Day of 4 th Month

Pay At Peoples Bank At Thibirigasyaya Branch

Account No : 086-1001-43251566